Fur Free Alliance

Born Free USA is the U.S. representative of the Fur Free Alliance (FFA), an international coalition of 40 animal protection organizations working together to end the exploitation and killing of animals for fur. Together with the FFA, Born Free USA works with designers, brands, and companies to convince them to go fur-free. The FFA also provides financial support for anti-fur NGOs in countries where financial support is typically unavailable.

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Fur Free Retailer

Since no market or product can profit without customers, we focus our efforts in the fight against fur on consumer education, connecting consumers with fur-free shopping options, and working with brands, designers, and retailers to convince them to go fur-free. Born Free USA is a member of The Fur Free Retailer program, an initiative of the FFA, which aims to connect fur-free companies to consumers seeking ethical, fur-free goods, allowing consumers to make informed, compassionate choices when shopping.

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By USFWS Pacific Southwest Region (Coyote at Tule Lake NWR) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0) or Public domain], via Wikimedia Commons

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