Washington, D.C. — Born Free USA, a global leader in animal welfare and wildlife conservation, and The Body Shop announced a new partnership that will benefit the Born Free USA Primate Sanctuary. With The Body Shop’s new Love Your Body™ Club rewards program, its members earn points with every purchase. Those points become rewards, which members can use to treat themselves to their favorite product, or choose to help care for rescued monkeys by donating the rewards to the Born Free USA Primate Sanctuary.
Additionally, Love Your Body™ Club members will be entered into a contest to win a once-in-a-lifetime grand prize trip for two to Texas for a behind-the-scenes look at the sanctuary, which is not open to the public.
According to Angela Grimes, interim CEO of Born Free USA, “Born Free USA and The Body Shop are both committed to compassion. We are thankful for The Body Shop’s generosity in choosing us as the sole beneficiary for this campaign. Born Free USA assures The Body Shop customers that their donations will go directly toward the critical support and care for more than 600 monkeys at the Born Free USA Primate Sanctuary.”
The Born Free USA Primate Sanctuary in Dilley, Texas (75 miles south of San Antonio) is the only one of its kind in the U.S. in that the majority of its residents—ages two to 34—live in free-ranging groups in natural enclosures of several acres. The sanctuary provides a safe, permanent home for its residents, many of whom were rescued from roadside zoos, private possession, or retired from research facilities. In order to allow residents the maximum amount of privacy and freedom, the sanctuary is not open to the public. The Born Free USA Primate Sanctuary is accredited by the Global Federation of Animal Sanctuaries (GFAS).
Born Free USA is a global leader in animal welfare and wildlife conservation. Through litigation, legislation, and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic “pets,” trapping and fur, and the destructive international wildlife trade. Born Free USA brings to America the message of “compassionate conservation”: the vision of the U.K.-based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, stars of the iconic film Born Free, along with their son, Will Travers. Born Free’s mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally. More at www.bornfreeusa.org, www.twitter.com/bornfreeusa, and www.facebook.com/bornfreeusa.
The Love Your Body™ Club demonstrates The Body Shop’s inherent belief that business can be a force for good, and exemplifies the commitment to enrich, not exploit. The Love Your Body™ Club not only offers exciting rewards for consumers, but also provides a unique opportunity to directly contribute to its charity partner, Born Free USA.
The Body Shop’s motto is simple: make products that make you look and feel so good. At the heart of feeling good is loving yourself, including your body. The Body Shop was founded in 1976 by Dame Anita Roddick in Brighton, England, starting with the belief that business could be a force for good. The Body Shop has always done things differently and created innovative, naturally-inspired products. Today, its Enrich Not Exploit™ Commitment is stronger than ever. Dedicated to enriching people as well as the planet, The Body Shop works fairly with farmers and suppliers, and helps communities thrive through its Community Trade program. The Body Shop has never tested any of its ingredients or products on animals and never will. An iconic British retail brand with an extensive and growing global presence, it now employs more than 22,000 people in more than 60 countries around the world. It has exported innovative products, created campaigns that matter, and believes in an ethical approach to business and its unique English reverence to countries all over the globe.
Media Contact: Rodi Rosensweig, 203/270-8929, TheRodiCompany@gmail.com